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Artikal br.:
267775140
Business Analytics and Data-Driven Decision Making
Artikal br.:
267775140
BAM 59
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Detalji o proizvodu
- Analytics fails not when the models are wrong, but when the decisions never improve. Business Analytics and Data-Driven Decision Making is built on a single conviction: the purpose of analytics is not to admire data, but to make better decisions.Written for postgraduate study and for managers who must turn data into judgement, this comprehensive textbook works through the four modes of analytical work — descriptive, diagnostic, predictive, and prescriptive — and shows how each rests on the one before. It begins with the decision-centred organisation and the analytics maturity curve, grounds the reader in data quality and statistical foundations, and builds towards experimentation, prescriptive optimisation, and decision-making under genuine uncertainty. Later chapters address what many technical texts neglect: how to communicate insight to executives, how to build the analytical enterprise, and why culture — not technology — decides whether analytics succeeds.Across fourteen chapters, the book pairs rigorous method with real organisational cases and a clear-eyed view of emerging-economy practice, where data is messy, resources are constrained, and judgement matters most. Thirty-three purpose-built figures, worked examples, and chapter-by-chapter further reading support self-study and structured courses alike.The result is a complete grounding in the discipline — from the first question worth asking to the recommendation worth acting on — and a framework for the one skill that outlasts every tool: the augmented intelligence of a human decision-maker supported by data, not replaced by it.Ideal for MSc and MBA students, analytics professionals, and the data-driven leaders they are becoming.
| Publication date | June 13, 2026 |
| Language | English |
| File size | 8.6 MB |
| Screen Reader | Supported |
| Enhanced typesetting | Enabled |
| X-Ray | Not Enabled |
| Word Wise | Enabled |
| Print length | 692 pages |
| Page Flip | Enabled |
| Item Weight | 1 lbs (450 grams) |
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Business Analytics and Data-Driven Decision Making
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