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- Influence: Science and Practice, (Paperback)
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Stavka #:
71326579
Influence: Science and Practice, (Paperback)
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Stavka #:
71326579
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Detalji o proizvodu
- Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say yes to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say yes. Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
| Publication date | July, 2008 |
| Author | Robert Cialdini |
| Book format | Paperback |
| Genre | Political & Social Sciences |
| Pages | 272 |
| Age group | Adult |
| Binding type | Perfect Binding |
| Series title | No Series |
| Fiction/nonfiction | Non-Fiction |
| Publisher | Pearson Education |
| Educational level | General |
| Reading level | Grade 2 |
| Subgenre | Applied Psychology |
| Awards won | None |
| Original languages | English |
| Recording time | 0 min |
| Is collectible | N |
| Bisac subject heading | Psychology |
| Edition | 5th Edition |
| Language | English |
| Pub date | 20080729 |
| Item Weight | 1 lbs (450 grams) |
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Influence: Science and Practice, (Paperback)
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