What does this book focus on?

It provides strategies and insights for enhancing customer relationship management (CRM) in businesses.

How is the content structured?

The book is divided into six chapters covering various aspects of CRM, including strategies, processes, and industry applications.

Who is this book suitable for?

It's ideal for businesses looking to improve their customer satisfaction and relationship management practices.

Kako kupovati CRM― customers are there Best solution online od Ubuya?

Jednostavno je kupovati CRM― customers are there Best solution online s Ubuya.. Samo trebate potražiti proizvod, odabrati način dostave tijekom odjave i dobiti ga na svoju lokaciju.

Je li CRM― customers are there Best solution dostupan za online kupnju u Bosnia and Herzegovina?

Da, na Ubuyu Bosnia and Herzegovina ovaj proizvod vam je dostupan za kupnju po razumnoj cijeni.. CRM― customers are there Best solution nije dostupan lokalno, ali možete nam povjeriti naše usluge ekspresne dostave.

Koliko dugo je potrebno da dobijete proizvod nakon narudžbe?

Vrijeme isporuke vašeg naručenog proizvoda ovisi o tome što ste naručili i načinu dostave koji ste odabrali.. Predviđeno vrijeme dostave navedeno je tijekom procesa naplate, stoga budite bezbrižni prilikom kupovine.

村山徹 Format: Tankobon Hardcover Pogledaj izvornik

企業能力の根幹をなすCRMの、まさに決定版となる1冊である。

村山徹 Format: Tankobon Hardcover

Stavka #: 170494718

CRM― customers are there Best solution

Stavka #: 170494718

BAM 45

Price Details

Excluding Shipping & Custom charges ( Shipping and custom charges will be calculated on checkout )

^{*All items will import from JP}

Dostupnost : Nema na zalihi

Uvezeno iz Japan trgovine

Secured transaction

Our Top Logistics Partners

企業能力の根幹をなすCRMの、まさに決定版となる1冊である。

Paperback

Fast
Shipping

Free
Return^*

Secure Packaging

100% Original Products

PCI DSS Compliance

ISO 27001 Certified

Note: Step Down Voltage Transformer required for using electronics products of Japan store (100 V). Recommended power converters Kupi sada.

What Stands Out

Durable Hardcover

The Tankobon hardcover ensures longevity and durability, making it ideal for frequent use while protecting your valuable information, unlike standard paperbacks that wear out easily.

Comprehensive CRM Insights

This book provides in-depth strategies and insights into effective customer relationship management, offering practical solutions that help businesses enhance customer satisfaction and retention, addressing common CRM challenges.

Enhanced Learning Experience

With its engaging content and practical examples, the book facilitates an exceptional learning experience for readers, ensuring they effectively apply CRM strategies in real-world business scenarios.

Detalji o proizvodu

Many companies introduce CS (customer satisfaction) activities into their management, but we often hear cases where the hassle of handling complaints increases, or where customers respond with satisfaction but it does not lead to profits. This book, which is an expanded and revised version of Japan's first CRM book published in 1998, provides ideas and approaches for revitalizing CRM (customer relationship management) in companies that are facing such walls. It is shown. The whole consists of six chapters. Chapter 1 provides an overview of customer trends and their relationship with profits, and explains the need to rebuild CRM. Here is a CRM model consisting of four layers: strategy, knowledge (customer understanding and identification), business processes, people, organizations, solutions, and technology, and from Chapter 2 onwards, it will be developed in accordance with that. Chapter 2 discusses the actual state of customer change, how to optimize customer segmentation, how to provide value, and steps to innovate CRM. In particular, the ''5 traps'' of customer segmentation have been explained, and caution has been raised as it is a prerequisite for CRM to clear each trap. Chapter 3 discusses specific activities at points of contact with customers and solutions for implementation. Chapter 4 focuses on the conditions and technical aspects of building a database of customer information, Chapter 5 focuses on three strategies that will bring results to CRM, and Chapter 6 focuses on how to apply CRM to each industry. It has become. In this revision, items such as ''LTV (Customer Lifetime Value)'', ''Timing Segmentation'', and ''Outsourcing Strategy'' have been expanded, and banks, securities, government offices, etc. have been added to the examples in Chapter 6. Compared to the first edition, it is characterized by incorporating more content that corresponds to new situations. If you're confused at the first step of CRM, you might be drawn to the argument that ''needs are 『 mixed 』 rather than diversified'' and ''customers are ''imitating'' rather than segmenting.''. This is truly the definitive book on CRM, which forms the basis of corporate capabilities. ( Tsutomu Tanagami

Publisher	東洋経済新報社
Publication date	July 1, 2001
Language	Japanese
Print length	389 pages
ISBN-10	4492554297
ISBN-13	978-4492554296
Item Weight	469 g

Who Should Buy?

Business Owners
Ideal for small to medium business owners looking to improve customer interactions and retain loyal clients effectively.
Sales Professionals
Sales professionals can benefit from insights on managing customer relationships and increasing sales productivity through CRM strategies.
Marketing Teams
Marketing teams will find value in understanding customer behaviors and segmentation for tailored marketing campaigns using CRM insights.

Casual Users
Individuals seeking basic customer contact management may find it overly complex compared to simpler tools available.

OPIS PROIZVODA

Imate li pitanja? Cavrljajte s nama

Pitanja i odgovori kupaca

pitanje: Kako kupovati CRM― customers are there Best solution online od Ubuya?

odgovor: Jednostavno je kupovati CRM― customers are there Best solution online s Ubuya.. Samo trebate potražiti proizvod, odabrati način dostave tijekom odjave i dobiti ga na svoju lokaciju.
pitanje: Je li CRM― customers are there Best solution dostupan za online kupnju u Bosnia and Herzegovina?

odgovor: Da, na Ubuyu Bosnia and Herzegovina ovaj proizvod vam je dostupan za kupnju po razumnoj cijeni.. CRM― customers are there Best solution nije dostupan lokalno, ali možete nam povjeriti naše usluge ekspresne dostave.
pitanje: Koliko dugo je potrebno da dobijete proizvod nakon narudžbe?

odgovor: Vrijeme isporuke vašeg naručenog proizvoda ovisi o tome što ste naručili i načinu dostave koji ste odabrali.. Predviđeno vrijeme dostave navedeno je tijekom procesa naplate, stoga budite bezbrižni prilikom kupovine.

村山徹 Format: Tankobon Hardcover General & Reference Editorial Review

**** The book "CRM―Best Solution" offers readers a profound exploration of customer relationship management beyond mere IT implementation, positioning it as a strategic approach to restructuring relationships with customers. It emphasizes the critical importance of turning customer data into meaningful insights and propagating a CRM-oriented mindset throughout the organization. Despite being initially published in 2001, the concepts presented remain relevant, highlighting a gap between what is ideal in CRM practices and the actual implementation in many organizations. The author outlines a model Consisting of four layers: customer strategy, customer insights, business processes, and solutions. This structured framework is insightful, yet it's noted that very few companies successfully implement such strategic layers. The book stresses the foundational knowledge necessary for effective CRM practices, providing questions for readers to assess their own CRM readiness. It becomes evident that many businesses struggle with basic customer knowledge, indicating a need for improved CRM strategies. One of the standout features is the author's candid acknowledgment of the practical challenges that arise when implementing CRM strategies, including internal resistance and motivation issues. This realism is appreciated by readers who have faced similar obstacles in their professional journeys. Additionally, the text discusses the Pros and Cons of IT solutions in CRM, providing a balanced view that recognizes both capabilities and limitations. Readers across various levels of understanding find the book beneficial, although some note that it can be challenging at times. While it serves as a rich resource for practitioners in CRM and business management, it also provides foundational insights for those new to the field. Many have expressed regret for not having encountered this book earlier in their careers, recognizing its potential to streamline their understanding and application of CRM principles. Overall, this book has been praised for its depth, practical insights, and timeless relevance–making it a valuable read, especially for executives and aspiring leaders in the business world. **

Customer Reviews & Ratings

3.7

41 ocjene kupaca

5 zvjezdica

33%
4 zvjezdica

22%
3 zvjezdica

36%
2 zvjezdica

3%
1 zvjezdica

6%

Recenzirajte ovaj proizvod

Podijelite svoje misli s drugim kupcima

Pros

Offers a strategic perspective on CRM beyond IT.
Provides structured frameworks for understanding CRM layers.
Relevant insights despite being published over two decades ago.
Addresses practical challenges in CRM implementation.
Balanced view on IT solutions in CRM.
Serves both as a reference for experienced practitioners and an accessible entry point for newcomers.

Protiv

Some readers may find it challenging or dense.

Product Price History

Važne informacije

Ograničenja: imajte na umu da jamstvo možda ne vrijedi za proizvode koji se dostavljaju u inozemstvo; servis možda neće biti dostupan; priručnici proizvoda, upute i sigurnosna upozorenja možda nisu na jeziku zemlje odredišta; proizvodi (i prateći materijali) možda nisu u skladu sa standardima, specifikacijama i zahtjevima za označavanje zemlje odredišta; proizvod možda nije usklađen s naponom struje i drugim električnim standardima (zbog čega će možda trebati adapter ili pretvarač). Primatelj je odgovoran za provjeru može li proizvod prema važećim zakonima biti uvezen u zemlju odredišta. Kad naručujete od Ubuya ili njegovih partnera, primatelj se smatra registriranim uvoznikom i mora se pridržavati svih zakona i propisa zemlje odredišta.
Svi proizvodi navedeni na Ubuyu nisu za prodaju, jer je Ubuy globalna tražilica. Proizvodi podliježu propisima o izvozu i trgovini.

Currently unavailable.

We don't know when or if this item will be back in stock.