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- ［新人Web担当でも使える］Webサイト改善の指南書 ―生成AIと100のTipsで売上・...
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191812952
［新人Web担当でも使える］Webサイト改善の指南書 ―生成AIと100のTipsで売上・集客を最大化！
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Stavka #:
191812952
BAM 55
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Detalji o proizvodu
- 中小企業でも兼任Web担当者でもうまくいく！Webサイト改善の必携書「アクセスはあるのに、問い合わせが増えない…」 「見た目は悪くないのに、なぜか反応が薄い…」 「どう直せばいいのか分からない…」 300社以上の現場でWebサイトの改善を行ってきた著者が、そんな“モヤモヤ”を解消する「Webサイト改善の教科書」です。 本書では、誰でもすぐに実践できる具体的なノウハウを詰め込みました。 ■ 特徴1：目で見てわかる！改善Tips 100 第1章では、トップページ、CTA、フォーム最適化といったテーマ別に、コンバージョンにつながる改善ノウハウをBefore／After形式で100個掲載。「あ、これうちもやってない！」と気づいたところからすぐに改善できます。 ■ 特徴2：GA4とデータで「育てる」 第3章では、Google アナリティクス 4（GA4）、サーチコンソール、ヒートマップを使い、勘や感覚ではなく「データ」で改善を繰り返す方法を解説。「どの指標を見ればいいか」をステップ形式で紹介し、着実に成果を伸ばします。 ■ 特徴3：生成AIで「加速する」 第4章では、ChatGPTやGeminiを「相棒」にし、コンテンツ制作やデータ分析の示唆を得る方法を具体的に解説。リソースが限られる中小企業こそ知っておきたい、AI時代の時間短縮テクニックと担当者の持つべき価値を伝えます。 単なるノウハウの羅列ではなく、「人の心を動かすコンテンツ企画（2章）」や「改善を継続する社内体制（5章）」まで網羅。 著者は、延べ15,000人以上に研修を行い、『コンバージョンを上げるWebデザイン改善集』などの著書を持つウェブ解析のプロフェッショナル、井水大輔氏。 読んだその日から試せる、必携の一冊です！ 【こんな方におすすめ】 ・Webサイトのコンバージョンアップに悩むWeb担当者 ・Web以外の業務も兼任している担当者 ・新しくWebマーケティングを任された方 ・Webの改善施策に取り組んでいるが成果が出ない方 ・Web制作会社・フリーランスの方 【本書の特長】 ・対話形式でスラスラ読める！ ・高度な開発・デザインスキル不要で実践可能 ・初心者から中級者まで、レベルに応じて活用できる ・チェックリストやテンプレートなど、今から使えるツールも配布 読んだその日から試せる具体的なノウハウで、あなたのWebサイトを「問い合わせが増えるサイト」に変えていきましょう。
| Publisher | マイナビ出版 |
| Publication date | December 23, 2025 |
| Language | Japanese |
| Print length | 288 pages |
| ISBN-10 | 4839989435 |
| ISBN-13 | 978-4839989439 |
| Item Weight | 610 g |
| Dimensions | 0.47 x 7.17 x 9.21 inches (1.2 x 18.2 x 23.4 cm) |
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